Not great. The search giant reported net income for the second quarter of $3.23 billion, up 16% from the prior year. Sales, excluding the costs of payments to partner sites for traffic, amounted to $11.10 billion, up about 16% from the same period last year but shy of the $11.38 billion analysts expected, according to FactSet.
Google is still struggling to monetize mobile. Cost per click—a metric that actually measures the price advertisers pay Google each time their ads are clicked on—decreased roughly 6% versus the second quarter of 2012. That reflects the lower prices advertisers are paying for mobile ads. Cost-per-clicks decreased 4% last quarter, year-over-year. And more and more of Google’s traffic is coming from mobile.
Google is still struggling to monetize mobile. Cost per click—a metric that actually measures the price advertisers pay Google each time their ads are clicked on—decreased roughly 6% versus the second quarter of 2012. That reflects the lower prices advertisers are paying for mobile ads. Cost-per-clicks decreased 4% last quarter, year-over-year. And more and more of Google’s traffic is coming from mobile.
No comments:
Post a Comment