Apple's WWDC 2014 keynote: the future of iOS, the Mac, and more
Live from San Francisco
Event Updates
The WWDC keynote is over. There was no watch. Or phone. Or MBA with Retina Display. Or active weather icon.
And that's it!
"And there's thousands more back in Cupertino, and from all over the world."
Tim is thanking his team — scattered through the audience.
"Would everyone from Apple stand up."
"We do this to create a seamless experience for our users that is unparalleled."
"Apple engineers platforms, services, and devices together."
"You see how developers can create powerful apps faster and more easily than ever before."
iOS 8
OS 10.10, Yosemite
He's wrapping up all the announcements now...
"It's been an incredible morning."
Tim is back
"That's iOS 8 — thank you!" Federighi about to go chug a beer now.
Available to the public in Fall.
Available in beta for devs today.
I'm not seeing any active weather widgets.
And we're wrapping up iOS 8 now.
"That is Swift." The opportunities for puns here are endless.
Good point Dieter.
He's more of a wizard, if you think about it.
Here's the takeaway: Swift is super fast and basically builds and runs your code in realtime, and Objective-C is about to die a horrible horrible death. Maybe.
Magician.
Apple is definitely competing with Microsoft's Build for nerdiest conference keynote.
There's a magician on stage casting spells. That's about all I can tell you.
Okay I'll be honest this demo of someone coding is... hard to follow.
"Let me show you how fun and interactive it is to write in Swift."
Demo time on Swift.
Swift code can live right beside C and Objective-C in the same app.
"You know how many people at home are going 'what the heck are these guys talking about?'"
The crowd is freaking out here. People are really buzzing. They lost their minds over that slide.
"When it comes to speed, Swift is great."
"It's called Swift, and it totally rules."
Swift.
"We've used Objective-C for 20 years, and we love it. But what if we had it without the baggage of C?" "We have a new programming language."
"Central to Xcode is the language we use to develop our apps, Objective-C."
"This is the toolset we use to build all of our applications for the Mac and iOS."
"Next... Xcode."
A 3D scene renderer. Yes, this is definitely the portion of this event for devs.
SceneKit — a new addition.
"Now I want to move from high end 3D gaming to casual gaming with SpriteKit."
"So that's Metal."
Zen Garden, the demo we just saw, will be available for free when iOS 8 launches.
This does not look like something that should be possible on a tablet.
Just wow to that demo. Wait till you see the video.
There are about 5,000 petals here being physically simulated. They made a koi pond where each fish has its own AI.
A tree just had petals dragged onto it like a paintbrush, a cherry blossom with petals blowing in the wind and off the tree. Stunning, really.
"An order of magnitude increase in detail."
This is impressive.
"We've had the opportunity to work with Metal, and we've created a zen garden."
"Thank you."
"To show you live what can be done with Metal, Tim Sweeny from Epic Games."
EA is bringing Frostbite engine to mobile.
1.3 million triangles on the screen at a time on Plants vs Zombies. EA is using its Frostbiteconsole engine to run this thing.
"We've been working with premium developers. What they've done is stunning."
Up to 10x faster draw-call rates. If you're a game developer, that must sound pretty good.
Closer / faster access to the "full power" of the A7.
Big graphics booster here, focused on gaming.
"Metal dramatically reduces OpenGL overhead."
Next up... ha — Metal.
CloudKit just takes care of the iCloud stuff app developers might want to make with their app. CloudKit is "effectively free. ...with limits."
"Next — CloudKit."
Siri integration — you can say "get ready for bed" and your house will respond by locking doors and dimming lights.
"A common network protocol."
"There are great apps and devices on the market, but we thought we could bring some rationality to this."
And APIs.
Home automation certification from Apple.
"We talked about HealthKit — but now we also have HomeKit."
New camera and photo kit APIs — a smattering of applause here.
"Next, Cameras."
Of course the severed finger market is going to go through the roof.
You can use Touch ID to protect apps like Mint, etc. — very smart.
Apple is opening Touch ID access to developers.
"Next up, Touch ID."
"That's extensions in iOS 8."
This keyboard is definitely Swype, by the way. You can see the icon in the lower left.
You can install default keyboards across the OS.
Oh man. Third party keyboards!
"And that's a quick look at extensions in iOS 8."
The new sharing features have been a long time coming. Very welcome.
Widgets inside of Safari will allow inline translation. Think Chrome extensions?
If that Weather icon continues to not show the weather I am officially flipping out.
Widgets seem to be locked inside notification center. Will we see any active icons (Apple already makes an active Calendar and Clock icon)?
Craig showing photo filter integration now.
I asked Steve Jobs about widgets on iOS 2. He said they were just getting started. 6 versions later we have them.
Widgets go into the Notification Center.
Demo time!
"Third party apps can define widgets."
WIDGETS!
Widgets!
Photo filters inside of photos — VSCO inside of the photos app!
Yes. SHARING.
"This enables some great things — in addition to sharing options, an app like Pinterest can offer sharing."
"To handle extensibility in the iOS way, extensions live in app sandboxes, but apps can reach out to those apps."
Apps will be able to extend the system and offer service to other apps. This is huge.
"I want to start with something I think is most profound. Extensibility."
Over 4,000 new developers APIs. Wow, that's a lot of APIs.
"This is some kind of endurance training Tim is doing to me." Craig... is... back.
"To tell you all about the SDK, I want to invite my colleague Superman back to the stage."
"This release is the biggest release since the launch of the App Store."
"Now that brings us to the SDK."
TestFlight, a new beta test service for developers and users, which is free.
Everything available in the fall.
"We're also introducing a new beta test service called TestFlight."
App previews — short videos of apps. Not a trial... a video.
Big cheers for bundles.
App bundles. Multiple apps. "I do read your emails."
New editors choice logo for "the best apps."
"We're making finding your search even better by adding a continuous scrolling list."
"We're adding top trending searches."
"We're adding an explore tab."
"We want to make the App Store even better. So we're rolling out a number of new features."
75 billion apps downloaded.
"And these people aren't just browsing — they are downloading."
"The marketplace around these apps is incredibly vibrant."
"Now all of these apps are delivered via the App Store. It has over 1.2m of your apps on it."
"It's about what iOS 8 provides to devs."
"But there's a lot more."
"If we ended the keynote now, it would be a giant release."
Tim is back.
"So that's a look at the consumer part of iOS 8. To tell the other half, I'm handing it back to Tim."
"Greatly improved Maps in China." That's very specific.
Shazam integration with Siri. That's helpful.
New Siri updates — you can start talking to her without having to touch the phone.
"We have some great features coming to iOS 8, but there's always more."
This uses your iCoud storage... so you pay for it.
All your photos and videos in full resolution.
Are you still going to delete my photos? Tell me.
"And that's a quick preview of Photos."
The smart editing features are powerful.
"I'm going to go ahead and browse through these a little bit."
Extremely simple interface — no clutter.
It does look smooth.
"You can see the buttery scrolling right here..."
Sneak peek now...
"We're working on a new ground up photo solution for the Mac — it's going to ship early next year."
"We're working on a new ground-up photo solution for the Mac — it's going to ship early next year."
"So you may be wondering — what about the Mac?"
Edits sync in realtime as well.
He's showing cross device syncing — favoriting a photo with realtime updates on devices.
Now Craig is switching to iPad.
"Wow." I just said out loud.
This is almost like post-HDR, given the logic it's using. Very smart, for real.
iMovie-style sliders to tweak photo contrast and brightness.
He's about to show off some editing on a dark photo.
Craig is checking out some pics.
"So here I am in my large photo collection."
Demo time on the new Photos app.
Smart Editing controls for tweaking photos across platforms.
Sounds like Apple is killing the iCloud photo limit?
"Now of course if you have this many photos, you have great search."
"We're not only preserving the edits, but your device has access to more photos in the cloud than you can store locally."
"Now we're bringing together photos with iCloud — every photo you take available on all your devices."
Next up, photos.
A new feature in the app store will ask parents for permission via a pop up when their kids try to buy something. Clever.
You have to share a credit card, however.
"In the home we're used to sharing physical media, but increasingly our media is in our devices. Now you can get at not just your purchases, but the purchases of everyone in your family."
"Or find your kids devices, which I do every day."
"Once you've set up your family as a unit, you automatically share photos, calendars, reminders, or find my friends."
"Next up, Family Sharing."
And that's it for HealthKit...
HealthKit will allow healthcare providers to receive and transmit reading data from checkups.
"We're also working with the Mayo Clinic."
"We carefully protect you privacy..." Third party apps will plug into HealthKit.
Enter HealthKit.
Craig is pointing out how the iPhone has been applied to many health apps and devices, but there's no centralized place to see the data.
Next up... "Let's talk about health."
Looks like multiple cloud file systems will be able to plug into iOS at a more basic level.
You can get VIP email threads — you get notified on just that thread. Super useful.
Ooh, per message S/MIME. Talk dirty to me Craig.
Craig is talking about Device Enrollment, which makes it easier to bring devices into the enterprise environment.
"98% of Fortune 500 companies use iOS. And we're going to get those other 2%."
"Next up, enterprise..." Excuse us we're taking a nap.
The iCloud Drive panel is a contextual menu that floats above your apps (and looks to be very integrated systemwide).
Craig is back to talk about iCloud Drive. "Now you have a great way to work across applications."
I like the new Apple.
And Joz is off.
Apple is way more upbeat and playful at this event. It really feels like a very different vibe from the company — more open, happier, more comfortable. And it's a good look on them.
Oh boy — Craig sent a video about a... hair problem he was having backstage. A hedge trimmer was involved.
"So this is super duper easy. You notice it said it would expire in a few minutes... these will auto destruct." Oh people will eat that up.
And... Joz just sent a duckface selfie.
"I can send a message, but what's even cooler is being able to send an audio message." A nice swipe gesture gets you into the recording mode.
Greg is showing off group messaging with location sharing — which you can do for an hour, a whole day, or forever.
Looks like Apple may have seriously reduced animations and increased speed in iOS 8, at least in this demo.
Greg Joswiak out on stage to demo messages.
You can make an audio recording or video recording and send to recipients.
"One feature I love is our new Tap to Talk."
Location sharing with people you're talking to.
Do not disturb by thread, and you can leave the thread.
Group messaging — you can name threads or remove people from conversations.
"Messages is the most frequently used app on iOS."
No Swype-ish thing? Oh well.
"I think we're all going to be typing a lot faster."
"It does all this learning on the device and it protects your privacy."
It will guess the next word you want, and learn from your habits. Very much like Google Keyboard or SwiftKey.
"In iOS 8 QuickType supports predictive suggestions." Not Apple's idea, but a good idea.
Craig is talking about the difficulties of all the new features of keyboards.
"Next is the keyboard, and something we call QuickType."
Google search once again named on stage.
This is basically Siri, but without Siri!
Search for apps, points of interest, news, songs — even on iTunes.
"Now with the same things we showed in Yosemite you can get so much more."
"So let's talk about Spotlight."
"We're all going to love doing mail this way." I'm in love already.
Craig is showing off the swipe feature so you can open another message in your inbox and then get back to the message you're working on.
Oh no, a Jony Ive / Hair Force One photoshop.
You can add events to calendar from within mail with a dropdown contextual menu.
The new quick access to contacts from task switcher is very smart.
Notifications still eat up the top of your screen and navigation, however.
You can like Facebook right from notifications.
Coldplay is going to freak out.
Oh my god they're playing Bastille on stage.
So far not much as changed, but it feels like Apple may be burying the lede here.
Demo time for iOS 8...
New action to swipe down a message you're working on in mail and open your inbox. Interesting tweak.
New mail gestures for flagging and marking for later in Mail.
Tab view in Safari for iPad, and the Yosemite sidebar.
"In iOS 7 we gave quick double tap access to multitask — now you can use it to get at the people you contact the most."
Works on the lockscreen as well.
Reply directly from a notification — a la Android.
"With iOS 8 we've refined notification center — but I love our interactive notifications."
"It builds on the design of iOS 7."
"Let's talk about iOS 8."
"I missed you guys."
Craig is back up!
"We want to start by talking about the user features."
"So you can extend your experience and build apps you couldn't do before."
"iOS 8 is a giant release. And it's really two stories not one. It has great end user features, but it also has dev features."
"Today we're announcing iOS 8."
"We could not be happier with iOS 7."
"They can't get security updates... which is particularly important for these users because Android dominates the mobile malware market."
"Many users are running an OS from 4 years ago. That's like ancient history."
"If you look at their latest release, less than 1 in 10 are on the new software."
"This is in stark contrast to Android."
"And if you look at what's happened with iOS 7, almost 9 out of 10 people are running the latest version."
"One of the reasons why customers say they love iOS is that we make available our software updates for as many customers as possible."
"Changewave recently measured it at 97 percent. These are 'customer sat' ratings that no one gets."
Of course, the iPhone wasn't something you could buy in China until recently.
"Nearly half of our customers in China switched from Android to iPhone."
"They decided to check out iPhone and iOS."
130 million customers in the past year bought their first Apple device. "Now many of these customers were switchers from Android. They had bought an Android phone by mistake... and then had sought a better experience, and a better life."
"This is incredible — but what's even more impressive is how many new customers to Apple these devices have brought to us."
We've now sold over 800 million iOS devices.
iPod touch has passed 100 million units
iPad has passed 200 million units.
iPhone has passed a half a billion units.
"Each device has set its own sales record in the past year."
Tim is out. "Next up is iOS."
"You can sign up on the web and receive access to Yosemite through the summer."
"Now we're doing something a little unusual this summer — we're doing a public beta."
"Everyone else will get it in the fall. And it will be free."
"It's available to devs... today."
"So that's Yosemite." Craig is wrapping it up now.
"Dre it's been great chatting with you, I'll see you around campus!"
Well that was odd.
"Talk soon."
"I can't wait to get working with the team at Apple."
"I'd shoot for nine."
"I'm glad you called. I heard Tim gets in early — what time should I show up for work." Ha.
"You're on speakerphone on my Mac with all our devs." Large cheers.
"Hey how you doing, this is Dre."
"Wow."
"Hello."
Craig is calling Dre. Live.
Oh man.
Oh boy — he's about to call Dr. Dre.
Contextual menus pop up when you've selected a number.
"I would like to show you how you make phone calls."
"She's a wonderful, wonderful woman, but this is my space."
Federighi just denied a call from his mom. The audience AWWWWED hard!
The location awareness and the fact that Apple has a dedicated desktop OS to speak to is notable.
Keep in mind Google has been pioneering this kind of placeshifting with Gmail and its web apps, but this is a much more complete approach in some ways.
A Continuity demo... of course.
Now this is very smart and innovative stuff. Demo time!
"It's also a great way to dial the phone. Even on a webpage. You can call it right from your Mac."
"We're able to do the same thing with phone calls. You can accept the call on your Mac and use it as a speakerphone. And this works even if your phone is across the house." Huge applause.
It also works with phone calls. You can accept the call and use your Mac as a speakerphone.
This is kind of awesome and amazing.
"Your phone acts as a relay."
"But they don't show up on our other devices... until now."
"We love iMessage, but we have these green bubble friends. You know they have inferior devices."
"The next thing we wanted to handle was SMS."
You can start a hotspot on your iPhone from your Mac. It just recognizes your phone is nearby and lets you set it up.
It will pickup mail you're writing on your phone, see that it's near your computer using proximity awareness, and prompt you to finish the mail on your Mac.
You can swipe your work from one device to another to pick up your activity in realtime.
It's a new lock screen icon on the lower left. If you swipe up on it, it lets you continue with your work on the iPad.
My god, Apple has created the Continuous Client.
Handoff!
"It starts with AirDrop — it now works between iOS and the Mac."
"We want the transitions between devices to be as natural as possible."
"I hope the rope is multithreaded." Nerd humor alert.
He "drew" a messy cartoon bubble with the trackpad and Markup automatically turned it into a very pretty cartoon bubble.
Looks like fairly powerful image editing from within the browser. Very much a Skitch-alike.
Called Markup.
New feature within Mail — image editing a la Skitch for sharing.
"Sharing couldn't be easier in Safari. Now I can use the recent recipients menu to send it to Craig."
Scrolling tabs, and a new "tab view" which looks insanely confusing.
"If you use tabs, you're going to love this." Hey everyone in the world, you're going to love this.
Google search now name checked on stage.
Time for a Safari demo. Nothing like a demo of a web browser to get the fires of my heart a-cracklin'.
Federighi claims Safari is the fastest browser when it comes to JavaScript now. But it has been?
Safari just blazes competitors in multitab browsing and power use. That's definitely true in the real world.
A MacBook Air can get up to an extra 2 hours streaming Netflix because of those web standards.
Craig is listing off Safari's reliance on web standards.
There's a better "Share" menu, which is where you see RSS and recent people you've messaged, so you can quickly send stuff to them.
"Safari is great for privacy as well. You can create a new private window now."
This seems like a change in habit — Apple explicitly showing off Google results during a keynote for their new software.
Interesting! Apple showing Google search in Safari!
A very basic and stripped down look for the new Safari — getting almost all chrome out of the way.
"We've been able to back all of the power of Safari into this single bar."
"Next up, Safari."
The files will be stored in the cloud to be accessed.
MailDrop will create a secure link when files are too large instead of bouncing the email. Very clever.
"We're changing that with MailDrop."
"We wanted to address a fundamental problem with email — we often want to send large attachments, but we can't because the recipient can't handle the file."
New Mail — a very stripped down look.
"What the heck, we're throwing in Windows too."
Windows compatibility too!
Now there is a hard drive in the cloud, just to be clear.
So, Dropbox? Google Drive?
"But even better, you can store all your files however you want, and they're syncing across Macs."
"But now with iCloud Drive all of those docs are accessible from within the Finder."
"We all now that docs in the cloud provides a convenient way for working on something across platforms."
"Next, iCloud Drive."
Looks like Spotlight might also use geolocation to show you local information.
Can bring up results right inside the Spotlight dropdown from across the web.
Spotlight looks and works a lot more like launchers such as Alfred. Clearly there are some power users at Apple.
"You have not eaten until you've used one of Jony Ive's crafted aluminium spoons." Making fun of the accent and... the design. Cute.
Contacts now ties in searches / matches on your friends and family across documents and calendar events.
"These are all from apps that can export widgets."
Widgets in the Today View look kind of awesome. Handsomely designed.
Federighi is really fired up about this translucency.
Calendar now has a sidebar view with location information — looks helpful.
Craig showing off the translucency of the title bar — this won't seem very jarring to iOS users.
"Let's launch an app." Yes lets.
"Alright here's our first look at Yosemite live."
Demo time!
A new launcher, very similar to Alfred — Spotlight has totally changed.
"You can extend the contents of Today View with widgets from the App Store." Oh that's interesting... will we see this on iOS?
Notification Center is also translucent with a "new today view" for "calendar, reminders, weather, and more." You can "extend" Today view with 3rd-party apps and widgets too!
"It has a new Today view." Ripped right from iOS.
"Next let's talk about Notification Center."
For sidebar apps, the translucently goes beyond the title bar into the sidebar.
"This is the best ever version of OS X."
"We also have a new look for sidebar apps, like Messages." Lots and lots of glass.
"Of course these changes extend through the applications."
"We know our pro users want to focus on the center of the screen — so we also introduced a dark mode." Cheers for that.
"Now check out that trash can. You wouldn't believe how much time we spent on that trash can."
Slight translucent materials used in windows as they layer over one another.
"Carefully crafted translucent materials." As you change your desktop picture, your window subtly adapts the color temperature of the overall background.
Very much the motif of iOS 7.
"If you look at the window titlebar you see the use of translucent materials." Interesting he's calling them materials.
"Focused always on clarity, but also utility."
"We refined the toolbars and the window materials."
Seeing a lot of glass here.
Flat flat flat. But also a lot of work seems to have been done on iconography. And it looks good.
The design video starts with a focus on icon design, it looks like. The icons look great, they're flatter but not so flat that they're insane. There's a richness to them, a depth.
Cheers from the crowd — this is definitely an iOS-ified version of OS X.
Apple visually laying out some of their design basics for the new OS — lots of grids, lots of tightening up of lines. And new icons!
"I'd like to give you a look..." Time for a design video!
"First I want to talk about design." Here we go...
"And something we call continuity."
"This is a fantastic new release with a new interface and big enhancements to our apps."
"We landed on OS X Yosemite."
OS X Yosemite.
Apple is making weed jokes in its keynote. And that's kind of amazing.
"Strangely this had large pockets of support."
"We made a bold choice. Landing at OS X Weed."
He's running through some options for names... fake options.
"It's another year, and time for another name. We shoved our team into a VW minibus and sent them on the road."
"We shifted from cats to beautiful places in California."
"It was just a year ago at WWDC when we narrowly averted an OS X naming crisis."
Here we go for OS X 10.10.
Craig Federighi is out!
The audience seemed to feel legitimately bad about that.
"As it turns out, Windows 8 shipped a year before Mavericks, and it's at 14%."
That's super impressive for a new OS on a PC. Like wildly impressive.
"You may wonder how that compares to Windows. Well, I decided to make a chart."
"Also, that makes over 50% of our installed base working on our latest OS."
"We've installed over 40m copies of Mavericks. This is the most of a single release ever in Apple's history."
"Our latest release of OS X Mavericks has done really great. It has great features for power users."
The whole PC industry declined by 5 percent, but Macs grew by 12 percent. The Mac install base is now 80 million.
"We're shipping some of the best Macs ever."
"Let's get started with OS X and the Macs."
"You're also going to see the mother of all releases for devs. We've dedicated an entire part of the presentation for this."
"You're going to see how they've been engineered to work seamlessly together."
"This morning we're talking about two platforms. OS X and iOS."
That's a lot of devs!
"We now have 9 million registered developers."
"Our youngest person in the audience is 13. We're going to be seeing apps from them for a long time."
"And two thirds of the people here are at WWDC for the first time."
"We've got people from more countries than ever before."
"We have over 1,000 of our best engineers here today to talk to you."
"Now WWDC is a huge conference for Apple."
"This is a milestone year for this conference. It's the 25th year."
"From all of Apple, thank you very much."
"We're here all week to celebrate our developers and the amazing apps they're creating."
"Welcome to San Francisco."
He's excited.
"Good morning."
To big big applause.
Tim Cook is out!
"It's just magic to me."
"They make our lives better."
"You inspire me so much."
"Devs are doing extraordinary things."
"What we have is an intersection between technology and art."
Focusing on a new prosthetic arm and its user. What is on screen looks like a sci-fi future, but it is now.
This is a really well done video. Very smart, very complimentary to the developers. It also wonderfully shows the scope of what's available for Apple's platforms.
"Crazy girl looking to meet new people in London... interesting."
Emily Penn, "Ocean Advocate," is next up on the video. She uses an iPad and a bunch of apps to save the ocean. "Marine Debris tracker" for tracking the garbage in the ocean. "I think these apps are essential to be able to bring change to what's going on in the ocean."
"Please switch all devices to silent." Oh boy, we're getting underway here in just a moment.
Rumor mill strong that we'll see Apple certification and APIs related to smart-home accessories. That doesn't mean first party hardware, but imagine a smart lock that says "Made for iOS."
Okay Coldplay is back. "Sky Full of Stars." Bastille quivering in fear as they realize they're just a poor impersonation of the masters.
Looks like this could be the lead in song for the event. It's certainly epic enough!
Lights are down.
Leading with a video about developers. People describing what they think devs look like. A lot of disses!
"The apps they make let us do amazing things."
This is definitely all about the devs today.
Apple hitting its core smartly — they need buy-in from these guys always.
On the video, Daniel Libeskind, architect, is talking about drawing with Paper. He's pretty excited about it.
"AirBNB saved my life." People listing their favorite apps in the video.
"Duckface." Yes, a selfie.
Video now focusing on marine biologists using apps to study the ocean.
"The best app of all time has to be Tinder." Ha!
Jimmy Iovine is not a happy camper right now.
I imagine someone is getting yelled at right now about the audio quality by a loud man in a hat, and Dr. Dre.
Need a GIF of Jimmy Iovine face-palming over audio quality at Apple event STAT.
Actually it's ironic given the recent purchase of a high end audio company that the music would sound as bad as it does right now. But I might be digressing a little? Probably.
However, the music sounds good enough for David Pierce to sing along with. The audio quality of his voice is lovely.
David Pierce has very high bandwidth audio.
Dieter Bohn and Jordan Oplinger were literally just duetting to "Best Day of My Life" by American Authors. What is happening.
Will this be the best day of Apple's life? One can only wonder.
One of the things to remember about WWDC is that this is very much an event about the developers here — Apple takes a lot of time and care to gear the narrative and introductions to the thousands of devs around the world that are going to be pushing the tools the company creates to the limit. Consider that when you hear the announcements today. This isn't technically a consumer-facing event.
"Lazaretto" by Jack White is on now. It's a song that sounds like it's from the 90's where he basically raps.
The sound in here needs a doctor. Call the doctor.
Dr. Dre.
No really, call Dr. Dre.
Guys it's the Bastille song "Pompeii." Coldplay is on the phone. They're asking for their sound back.
Apparently Twitter gets really touchy about Bastille jokes. Sorry Twitter, never again.
Haim!
Pretty good selection of popular music Apple is playing today, but thus far a notable lack of NWA.
Lorde is on the sound system.
Tim Cook hydrates.
Black Keys! Fever! Like the fever we all have for a wide selection of Apple news, which I predict we will get today, starting in just about 30 minutes.
We've heard some Lorde. Then every single device that connects to the internet in here went haywire because 5000 people were trying to jam into the same router. Also, we're all being slowly cooked by Wi-Fi waves.
Those iMacs sure look like they're running a new version of OS X. That'd be 10.10, widely believed to be called "Yosemite."
Now, Foster the People "Coming of Age" — it's an upbeat ditty about learning to embrace your adulthood. Or it's about dancing. Or maybe not either of those things.
For the record, there is at least one Surface Pro 3 here, and it's right next to me.
Apple has been in under-the-radar mode lately, but after the Beats acquisition, there's a feeling that anything is possible at this WWDC. The word on the street is that the event will be almost entirely software focused, but there's always a chance for a surprise.
The crew.
That was a serious update from Josh, who will also be typing about serious things in addition to the music.
The song that's playing right now (Paramore, "Ain't It Fun") has terrible, terrible high-end EQ. It hurts. Make it stop.
Oh good it's fading out.
"Counting Stars" is on. And let's be honest this song has some amazing hooks. Not my cup of tea, but these guys can write a pop song.
Oh wait. The audio got super compressed (AKA lower bandwidth) which explains the nasty high-end transients we're hearing in the room.
Hi there! You're a little early. We'll be live from San Francisco on Monday, June 2nd, starting at 10AM PT / 1PM ET.
Until then, check out our preview for everything that might (or might not) be happening at WWDC this year. This is, more than any other event, when Apple really talks about its future. So don't miss it!
The lobby of San Francisco's Moscone Center — home of WWDC — was already bustling around 7AM this morning.
Guessing the black banner is for OS X 10.10, but you never know.
Guys. It's Josh. There are a lot of Apple logos on everything. Also things are about to get crazy. Also I'm hungry, someone help.
What if Apple introduced a Surface Pro? Think about it.
We're in. And it's amazing. And crowded. And there's chill, adult music on.
Coldplay on the system now. Of course!
Poor Chris Martin — he sounds sad in this song. Like a man suffering through a painful and very public breakup.
There are some iMacs on stage we can see, so you know there's going to be some hot and heavy OS X action from the Apple crew.
And yes, hot and heavy is a normal way to describe Apple demos.
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