5 KPIS EVERY CEO SHOULD BE LOOKING AT
1. Average Time to Close
Number of days between a sales accepted lead to a signed contract.
Data sources: Sales and Finance
2. Cost per Acquisition
Total sales and Marketing costs divided by number of new customers.
Data source: Finance
3. Cash Balance
Operational, investment and financing cash flow.
Data source: Finance
4. Headcount by Department / Region
Total number of employees broken down by department or region.
Data source: Human Resources
5. Marketing Channel Conversion
Marketing spend by channel and which channels are converting.
Data sources: Marketing and Finance
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